John Worthington Portfolio

USA Rugby

Integrated Campaign

Americans like tough sports.

While rugby is popular everywhere except the USA, we do have a national team that competes throughout the world and should be recognized.

Americans like tough sports.
Rugby is a tough sport.




Print Posters



Out of Home

The Rugby World Cup Sevens is coming to San Francisco in 2018 and it would be a great opportunity to build excitement in the community through giant billboards and building wraps.



Fan Apparel

USA Rugby Fan Kit (L to R): Eagles team jersey, shorts and game ball, Opro mouthguard, water bottle, and sweat towels. White, to see how bloody the game can get. Red, to avoid seeing how bloody the game can get. And, Patriotic blue and white, you add the red.




We like seeing how tough rugby can be, and we want fellow rugby players to share their #myrugbyface to show us how intense the game can get.



Art Director / John Worthington
Copywriter / Matt Waronker