A weird obsession with wood.
Nobody loves wood more than Woodcraft.
Student project
Role | Art Director
Social
When you think about wood all day, you post about wood all day.
Rebrand
Woodcraft's branding is old-fashioned, yet elegant. In order to appeal to younger audiences, it needed a more contemporary feel.
We transformed their logo into a stamp, with the circle crafted after a tree ring, and a little more explanation as to what Woodcraft is with the added "woodworking tools and supply." Lastly, we updated the font to be cleaner and bolder.
Business Cards
Wood business cards where each Woodcraft employee selects his or her favorite wood grain.
Apparel
Posters
Modern design aesthetic: secret love affair with wood.
Temporary Tattoos
When you can't carry a block of wood with you wherever you go, here's an alternative.
Cologne
Always be surrounded by your favorite smell.
Radio
Process
To demonstrate the obsession with wood, we decided to laser etch our print headlines into blocks of wood and then photograph them.
Credits
Agency | VCU Brandcenter
Art Director | John Worthington
Copywriter | Jeff Dunn