Reimagining the National Air & Space Museum
Much like an aircraft or spacecraft is built to achieve its purpose while accommodating human occupants, the most successful brands in the world are human-centered.
In the case of the Smithsonian’s National Air and Space Museum, the challenge is creating a unified brand that showcases over a century’s worth of technical achievements while remaining true to the human element at its core.
How can NASM’s brand be both flexible enough to encompass the complete stories of air and space, and powerful enough to create lasting, meaningful relationships with those who visit, click, follow, and watch?
Role | Senior Art Director
Launch Video
Logo Design
The new National Air and Space Museum logo uses positive and negative space to create a stylized craft that simultaneously suggests both aviation and spaceflight and captures the duality of our Museum: aviation and space, technology and humanity, imagination and reality, and past milestones and future achievements.
Creative Assets
Employee Pouch
Case Study
Awards
2023 AAF District Silver Award — Specialty Advertising-Other Merchandise
2023 AAF District Silver Award — Film, Video & Sound Branded Content, More than :60 Seconds
2023 AAF Utah Gold Award — Specialty Advertising-Other Merchandise
2023 AAF Utah Gold Award — Film, Video & Sound Branded Content, More than :60 Seconds
2023 AAF Utah Silver Award — Logo Design
Credits
Agency | Boncom
Design Director | Jeremy Ames
Senior Art Director | John Worthington
Senior Copywriter | Ryan Kunz
Animation Director | Cameron Pinegar
Junior Motion Graphics Designer | Lindsey Duncan
Producer | Mari Raymer
Post Production Supervisor | Anthony Inkley
Editor | Chas Kelly