Much like an aircraft or spacecraft is built to achieve its purpose while accommodating human occupants, the most successful brands in the world are human-centered.

In the case of the Smithsonian’s National Air and Space Museum, the challenge is creating a unified brand that showcases over a century’s worth of technical achievements while remaining true to the human element at its core.

How can NASM’s brand be both flexible enough to encompass the complete stories of air and space, and powerful enough to create lasting, meaningful relationships with those who visit, click, follow, and watch?